7 Ways To Stay Creative When you are young you are filled with creativity and your imagination runs wild, but as you get older you tend to forget how to use it. For example, in elementary school you spent days coloring or going to art class, but in college you rarely got the chance to […]
“Love all, trust a few, do wrong to none.” “Love all, trust a few, do wrong to none.” by William Shakespeare is my motto in life. William Shakespeare is among the literary figures whose influence in my life has been everlasting. I categorize every event in my life under 3 words; love, trust and wrong. […]
‘Heart Must Be Won,’ Applying the Golden Circle Theory (‘inDepth’: a New Product Design) ‘If I only had a heart’ – Tin Woodman, Wizard of Oz Analogous to the man made of tin, a brand that presents itself with ‘what’ first is like a machine without inspiration. I took a wavelength from Simon Sinek’s Golden […]
I am almost certain that is exactly what my face looks like every time I’m asked that question. It’s hard to be put on the spot and say this here, is my source of inspiration. But when given sometime to really think and reflect I realized that maybe this question is not so daunting. I […]
5 Daily Doses of Inspiration It is 6:30 am and you are barefoot taking strides along the shoreline. You can feel the wet sand between your toes, breathe in the morning salty ocean and see the sun rising over the horizon. The beauty of what is earth sparks your inspiration! Mental stimulation & inspiration is […]
Welcome the TrackSpring Drone The 21st century security system for our offspring During the 1950’s, an era of low crime, stay-at-home moms and safe communities, parents lived in minimal fear and trepidation of the well-being of their children. Today, with stories that range as far as school shootings and child kidnappings, parents across the nation […]
Polaroid is an iconic brand that unfortunately, over the decades, has lost a great deal of its original market share. We decided to work on this brand because we see the potential and value in what Polaroid used to stand for and believe it still has a fighting chance to become a strong market competitor, […]
My team and I have been developed a brand revival of a shoe that was forgotten. After doing much nostalgic, childhood soul-searching, we decided to revive the Reebok Pump. In the early 90’s, the height of the Pump’s success, Reebok was mainly targeting athletes and promoting the shoes through the popular athletes of that time. We decided […]
After a long meditation about the top 5 companies planners would like to work in after graduating I came to a conclusion. First of all, a planner graduating today thinks totally different from the ones that graduated 10 years ago. I really believe the golden era of planning, and the days of the planner as the advertising rock star, are […]
Copywriting is an art; it is more than just proficiency in a language. To some, it comes naturally, while to others, it is an acquired craft. The best part about copywriting is that it continues to reinvent itself. It does not let you settle; you keep on learning. You can never have it all figured out; there […]