Trying to find the right mental and physical exercises to get into the creative groove can be difficult. Whether you have your own set of rules to help foster the creative mind or not, these 10 tips have been tried and proven to give you an edge. They’re nto commandments one HAS to live by, […]
It only took Starbucks 47 years to open a location in Italy, the country that introduced espresso machines and coffee culture to the world. There would be no Starbucks without Italian coffee culture, but opening the first store in Milan proved tricky because of the friction commonly associated with cultural appropriation by corporate giants. Howard […]
Creative writing as a skill that needs constant practice to become a more effective communicator. Although challenging, there are a number of ideas to keep in mind in order to achieve consistency and improvement. Below are just a few ways to improve creative writing skills, especially for careers like copywriting and advertising, where your skill […]
The “Danger of a Single Story” Chimamanda Adichie’s The “Danger of a Single Story” is a really powerful speech that addresses the bias people all over the world are subjected to on various topics solely because of what they get to read, consciously or subconsciously. Some stories are so one dimensioned that people end up making […]
Why is poetry one of my favorite mediums? It lets you say what you want to say. Sometimes it’s a second chance to say the things you couldn’t the first time. When I really need to get something off my chest, I scribble or type out phrases and fragments of ideas […]
There are a million ways to optimize your presence on the web, which is why it can be overwhelming. Don’t panic if you’re just starting out; let us help you by offering you a few things that you can do on your own to enhance your digital marketing. Then, once your business takes off you’ll […]
Time management is a skill everyone struggles with especially college students. When you first start your undergrad you begin to understand how to manage your time, but when it comes to the workplace and grad school- you have to be a pro. Here are some ways I manage my time portrayed through one of my […]
7 Tips Simple That Will Boost and Inspire Your Creative Skills Inspiration is an important factor to get the best out of our creativity. Without inspiration, creativity grinds to a halt and we can barely think or create. Involving ourselves in a couple of activities can help bring out the best out of our creative […]
Influence is king. Talent, resolve, and ambition merely its ministers. Despite the best ideas and intentions, what ultimately sees the light of day is what you convince others is great. Without the receptive eyes/ears of your team, the best art/copy may be stuffed into the bottom of some office drawer. Somewhere, somehow, someone convinced the […]
Take it from a copywriter: our job may not be as time-consuming as other ones in the creative industry, but that doesn’t make it easy by any stretch of the imagination. When you write copy for a brand, you’re not just stringing words together because you think they sound cute or clever; rather, you’re setting […]