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8 Things We Wish Someone Would Invent

8 Things We Wish Someone Would Invent I just can’t find one piece of my pair of socks. I really wish there was an app for locating missing socks. You would think with all the inventions already made, life would be any easier. But no, we still have not invented the gadget to tell you where […]

By |2015-02-18T12:07:57-05:00February 18th, 2015|Creative Planning, Creative Strategy, Hobbies and Creativity, The life of a Creative, Uncategorized|Comments Off on 8 Things We Wish Someone Would Invent

Rivo Will Revolutionize Your Drive

RiVo Will Revolutionize Your Drive Why do you sit in your car on your driveway, motor running, just to finish a captivating story broadcasting from your local radio station? Why do you let the hours of your errands and work/school commute dictate to you what programs you can listen to on your daily drive? It’s […]

By |2015-02-17T02:36:23-05:00February 17th, 2015|Ad/ Creative Campaigns, Advertising, Fun with words and Copy Writing, Uncategorized|Comments Off on Rivo Will Revolutionize Your Drive

Don’t Think Too Much

Don’t Think Too Much. When you break free from all your worries. ‘Breaking Free’ by Daniela Muñoz We’ve all got imagination. My main problem when I begin to draw is that I try to prove exactly that. That I have imagination. I want my drawings to scream vision while at the same time speak something […]

By |2015-02-16T08:35:10-05:00February 16th, 2015|Uncategorized|Comments Off on Don’t Think Too Much

Polaroid: For the special people in your life

Polaroid is an iconic brand that unfortunately, over the decades, has lost a great deal of its original market share. We decided to work on this brand because we see the potential and value in what Polaroid used to stand for and believe it still has a fighting chance to become a strong market competitor, […]

By |2014-12-11T19:39:51-05:00December 11th, 2014|Ad/ Creative Campaigns, Advertising, Art Direction, Collaboration, Creative Development, Creative Theory, Fun with words and Copy Writing, Graphic Design, Uncategorized|Comments Off on Polaroid: For the special people in your life

Moving On

At Miami Ad School, we take a course called A Brand Called You. Day one of the course, everyone walks in thinking we’re about to spend the next ten weeks working on our resume, potential business cards, and our personal website. All of that is quickly deemed irrelevant when the teacher explains that, while all […]

By |2014-06-23T17:39:36-04:00June 23rd, 2014|A brand called you, Career Development, Recommendations, Uncategorized|Comments Off on Moving On

Spreading the love #Venezuela

#Power #LatinAmerica #Venezuela Image by Dailymail The Venezuelan movements that began earlier this year have been perfect examples of how Social Media, and even traditional media from other countries, have helped spread the message about a current existing situation in another country. The #SOSVenezuela campaign was started by its own people (Venezuelans), not an agency, […]

Dance Meets Jeans: Diesel Advertises with Trendy Dance Video

What happens when trending dance moves meet a fashion brand? A dynamic campaign is born! Diesel is now considered a genius in creative marketing strategy, after the release of their “a-z of dance” promotional video last month. This digital marketing campaign was created to advertise their latest soft and flexible Jogg Jeans that are apparently comfortable […]

By |2014-06-20T05:09:38-04:00June 20th, 2014|Ad/ Creative Campaigns, Advertising, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on Dance Meets Jeans: Diesel Advertises with Trendy Dance Video

The “Happy ID” Project

When facing all the obstacles that life has to offer, many times people feel discontent with their current situations.  Everyday you turn on the news to hear about wars, deaths and tragic events that are happening all around the world to everyday people and even countries. Since we are all living in a world of […]

By |2014-06-19T17:43:25-04:00June 19th, 2014|Advertising, Creative Planning, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on The “Happy ID” Project

Increasing ad spend effectiveness by using remarketing

Remarketing is an online marketing technique that allows companies to show online ads to users who visit their site and leave it without buying anything.  The ads are shown to these visitors outside the company’s site as they browse the Web. Remarketing is a powerful tool to engage a target audience by showing them relevant […]

By |2014-06-19T13:53:11-04:00June 19th, 2014|Mass Media Strategy, Remarketing, Uncategorized|Comments Off on Increasing ad spend effectiveness by using remarketing

Glam Dog marketing campaign increased traffic to e-commerce site in China

China’s Lunar New Year proved to be the biggest shopping season and the most traditional holiday in China this year. The consumer market boomed and competition among brands was fearless to the point that traditional launches of major sale events or the inclusion of famous fashion top model as spoke persons didn’t seem to be […]

By |2014-06-19T13:34:25-04:00June 19th, 2014|Ad/ Creative Campaigns, Advertising, Creative Strategy, Uncategorized|Comments Off on Glam Dog marketing campaign increased traffic to e-commerce site in China