Uncategorized Archives - Page 9 of 29 - Global Strategic Communications Creative

You Can Never Be Too You

When I was accepted into my graduate program for creative advertising, the coordinator referred to our incoming class as “creatives on steroids”. I loved that. I screenshotted it. I sent it to my friends. …It’s empowering right? So, with this new title, this new power, I realize I need to define myself. And, hopefully, through the process, it’ll also inspire […]

By bfriedmn|2016-01-20T16:50:19-05:00January 20th, 2016|A brand called you, Uncategorized|Comments Off

Enhance Your Creativity in 4 Steps

Enhance Your Creativity in 4 Steps While I was doing my undergrad in Biology, I would literally wait 364 days in a year in order to express my creativity. Halloween suddenly became the only window I had to escape from all the science books to finally be myself. Throughout the whole year, I would silently […]

By bfriedmn|2016-01-19T14:59:55-05:00January 19th, 2016|Art Direction, Creative Development, Creative Freedom, Hobbies and Creativity, The life of a Creative, Uncategorized|Comments Off

Please Do Not Go Down the Rabbit Hole

When faced with the question, “What is your personal creative manifesto?” one tends to feel almost confused. I say this because this was my reaction when asked to write about such a delicate and intimate topic. For starters, I am a person who likes to have mental organization. And this question invited a host of […]

By bfriedmn|2016-01-15T18:13:03-05:00January 15th, 2016|Career Development, Uncategorized|Comments Off

SEVEN CREATIVE TIPS

Just like every manifesto you read in your life, I suggest that you take advantage of the information you find useful and put some of the advices in practice. I’m not defending any theory or affirming that it is the right path to follow when looking for creative insight. I can say that It works […]

By bfriedmn|2016-01-14T20:05:29-05:00January 14th, 2016|Uncategorized|Comments Off

Creative Manifesto

1. PREPARATION: THIS STAGE IS WHERE THE CREATOR GOES OUT AND ABSORBS INFORMATION ABOUT THEIR INTEREST OR PASSION: This is the part where MORGAN goes to the local art district downtown with the intention of gaining inspiration from the awesome, vibrant murals. He grabs his sketchbook, hops out of the Uber, and goes on this inspiration stroll. He smiles slightly […]

By bfriedmn|2016-01-11T14:59:48-05:00January 11th, 2016|Uncategorized|Comments Off

WK Test Post

This is for testing purposes only!

By bfriedmn|2015-10-09T20:20:25-04:00October 9th, 2015|Uncategorized|Comments Off

Snickers Won the Lottery with the “You’re Not You When You’re Hungry” Campaign

In 2009, when snickers experienced a decline in their household penetration and volumes sale, Mars, Inc. decided to create an awareness campaign. The “You’re Not You When You’re Hungry” campaign was created by BBDO New York to promote Snickers. The Snickers brand has always targeted male 18 to 49 with their campaigns. That’s […]

By bfriedmn|2015-09-23T11:05:56-04:00September 23rd, 2015|Uncategorized|Comments Off

My Little Red Book

CREATIVE MANIFESTO by: Stephanie Armstrong Keep Going. There comes a point in the creative process where the end looks impossibly far. I have found that the best results come from not accepting what is “good enough” but reaching for greatness. Don’t have a million unfinished projects. If you start something then finish […]

By bfriedmn|2015-09-23T11:00:38-04:00September 23rd, 2015|A brand called you, Ad/ Creative Campaigns, Advertising, Art Direction, Before the degree, Career Development, Creative Development, Creative Freedom, Creative Planning, Creative Strategy, Creative Theory, Digital Marketing and Advertising, Fun with words and Copy Writing, Graphic Design, Remarketing, The life of a Creative, Typography, Uncategorized|Comments Off

Nostalgia doesn’t pay the bills

In order to re-vive the Barnes and Noble brand, we had to put our creative minds together. Although this beloved bookstore has been known as one of the major retailers for books and associated products, their growth has been non-existent. As one of the managers we interviewed put it “Nostalgia doesn’t pay the bills”. The […]

By bfriedmn|2015-05-28T16:47:26-04:00May 28th, 2015|Uncategorized|Comments Off

How To Write a One-Page Plan for your Best Year Ever

These are notes to Robin Sharma’s “The 4 Habits to Make This Year Awesome” YouTube video Without a vision you won’t be able to get things done. Every great leader has a mono focus on the things they want to accomplish. Here are Robin Sharma’s tips to writing a One Page Plan to keep […]

By bfriedmn|2015-05-27T17:14:24-04:00May 27th, 2015|Uncategorized|Comments Off

Uncategorized

Explore FIU

Tools & Resources

Tools & Resources