7 Tips Simple That Will Boost and Inspire Your Creative Skills Inspiration is an important factor to get the best out of our creativity. Without inspiration, creativity grinds to a halt and we can barely think or create. Involving ourselves in a couple of activities can help bring out the best out of our creative […]
Influence is king. Talent, resolve, and ambition merely its ministers. Despite the best ideas and intentions, what ultimately sees the light of day is what you convince others is great. Without the receptive eyes/ears of your team, the best art/copy may be stuffed into the bottom of some office drawer. Somewhere, somehow, someone convinced the […]
I usually take just a glance at an ad, looking it over for a few seconds before turning the page. Not this one. Because of the amount of content, you can really catch yourself staring at it for some time. I went through every photo, trying to imagine where it was taken and for what […]
“Love all, trust a few, do wrong to none.” “Love all, trust a few, do wrong to none.” by William Shakespeare is my motto in life. William Shakespeare is among the literary figures whose influence in my life has been everlasting. I categorize every event in my life under 3 words; love, trust and wrong. […]
‘Heart Must Be Won,’ Applying the Golden Circle Theory (‘inDepth’: a New Product Design) ‘If I only had a heart’ – Tin Woodman, Wizard of Oz Analogous to the man made of tin, a brand that presents itself with ‘what’ first is like a machine without inspiration. I took a wavelength from Simon Sinek’s Golden […]
Get In. Get Happy. I always try to live by the quote “live life to the fullest” and this campaign is just a reminder that each day is the chance to laugh and enjoy life. I don’t own a Volkswagen and I’m not very familiar with car brands but out of all the companies that […]
RiVo Will Revolutionize Your Drive Why do you sit in your car on your driveway, motor running, just to finish a captivating story broadcasting from your local radio station? Why do you let the hours of your errands and work/school commute dictate to you what programs you can listen to on your daily drive? It’s […]
Polaroid is an iconic brand that unfortunately, over the decades, has lost a great deal of its original market share. We decided to work on this brand because we see the potential and value in what Polaroid used to stand for and believe it still has a fighting chance to become a strong market competitor, […]
#Power #LatinAmerica #Venezuela Image by Dailymail The Venezuelan movements that began earlier this year have been perfect examples of how Social Media, and even traditional media from other countries, have helped spread the message about a current existing situation in another country. The #SOSVenezuela campaign was started by its own people (Venezuelans), not an agency, […]
What happens when trending dance moves meet a fashion brand? A dynamic campaign is born! Diesel is now considered a genius in creative marketing strategy, after the release of their “a-z of dance” promotional video last month. This digital marketing campaign was created to advertise their latest soft and flexible Jogg Jeans that are apparently comfortable […]