This poster was made in my Visual Impact class at Miami Ad School, taught by Judy Penny. Judy Penny is an extremely talented creative who is also highly awarded in the field of advertising and design. I recommend seeing her work at http://thinkpennybranding.com. She encourages you to push the boundaries of design while also ensuring you are […]
I really enjoyed learning about Millennials during the Boot camp presentations. Allison O’Keefe gave the boot camp I attended and she shared some amazing information about Millennials that truly opened my eyes and helped our group to develop a better more relevant campaign to them. Below I will share some of the takeaways from the […]
www.helloigorpetrov.com/bcy_senses This piece is a little out there both in its titles (Taste me, Smell me, etc.) and the content of each link. When looking at each part as well as the whole thing overall it is not certain whether this work is more mysterious or confusing, but it is, nonetheless, intriguing. Looking at this […]
Brane’s & Noble is a well-known brand that is, unfortunately, slowly declining. The B&N brick-and-mortar stores is what makes the brand unique, as people still love the physical experience of being in a bookstore. However, the thing that sets Barnes and Noble apart from competitors like Amazon and Apple is what is also hindering the brand due […]
The Miami Ad School planning boot camp had a lot of helpful information, tips, and tricks on how to be a successful, inspiring, and organized planner. What I felt inspired me most is a simple trick that helps get to the unexpected insight for the creative brief. Two R/GA planners from New York showed us how they arrive […]
With so many different ads out there only a few really stand out and embed themselves in your head. One of the ads that has impressed me in the last few months has been the Vick’s DayQuil commercial featuring moms. . The commercial features a mom asking for the day off to, what seems like […]
Bookstores are somewhat of a dying breed. While I myself am a lover of reading, the crushing burdens of adulthood have suspended most of my leisurely activities, so in a sense, I am guilty of contributing to their slow death. I suppose the only way I can atone for this sin is by contributing […]
A few months ago I attended a string of lectures from brilliant account planners. Although I’m a copywriter, I was only present out of obligation, but it wasn’t a wasted experience by any means. After all, you can always gain something of value from any experience if you pay attention, and gain I did. […]
Ever had a bad hair day? Personally, I seem to have those all the time. I have developed some techniques throughout the years to try to avoid it, such as not washing my hair right before going to sleep, or putting on a hat for half an hour in an attempt to put it all […]
Overcoming the phases of the brief and dealing with the drama behind the scenes of many projects could easily tempt one into a few therapy session just so they could vent to someone and not lose any friends. However, no matter how alluring, it is wise to resort to a more practical, convenient and less expensive […]