Fun with words and Copy Writing Archives - Page 2 of 3 - Global Strategic Communications Creative

Polaroid Brand Revival: Mobile App Execution

Our team presented a brand revival of Polaroid for our Creative Strategy class at FIU; graduate-level. We did a situation and SWOT analysis through secondary research. We found that the core issues Polaroid might be facing were instead of being the innovators they had fallen into following in digital age. In addition, although their brand […]

By bfriedmn|2015-03-27T12:56:55-04:00March 27th, 2015|Ad/ Creative Campaigns, Adobe Creative Suite, Advertising, Art Direction, Before the degree, Collaboration, Creative Planning, Creative Strategy, Fun with words and Copy Writing, Learning about GSC, Uncategorized|Comments Off

Seven Dwarf Tips To Writing Sweeter Stories

Here are seven dwarf guideposts to improve the quality of your personal stories, told or written. Get nostalgic. Revisit your old photos and journals, and other trinkets of memories from a specific event or experience you want to write about. Talk to people who experienced it with you for input and another angle, to try […]

By bfriedmn|2015-03-26T12:52:39-04:00March 26th, 2015|A brand called you, Creative Development, Creative Freedom, Fun with words and Copy Writing, Hobbies and Creativity, The life of a Creative, Uncategorized|Comments Off

6 Ways to Improve Your Creative Writing Skill
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6 Ways to Improve Your Creative Writing Skill

A brand called you, Ad/ Creative Campaigns, Career Development, Creative Development, Creative Freedom, Fun with words and Copy Writing, Hobbies and Creativity, Public Relations, The life of a Creative, Tips and Short cuts

6 Ways to Improve Your Creative Writing Skill

Creative writing as a skill that needs constant practice to become a more effective communicator. Although challenging, there are a number of ideas to keep in mind in order to achieve consistency and improvement. Below are just a few ways to improve creative writing skills, especially for careers like copywriting and advertising, where your skill […]

By bfriedmn|2020-04-02T13:30:58-04:00March 21st, 2015|A brand called you, Ad/ Creative Campaigns, Career Development, Creative Development, Creative Freedom, Fun with words and Copy Writing, Hobbies and Creativity, Public Relations, The life of a Creative, Tips and Short cuts|Comments Off

5 Tips on Catalyzing Peachy Poetry

Why is poetry one of my favorite mediums? It lets you say what you want to say. Sometimes it’s a second chance to say the things you couldn’t the first time. When I really need to get something off my chest, I scribble or type out phrases and fragments of ideas […]

By bfriedmn|2015-03-15T12:55:51-04:00March 15th, 2015|Fun with words and Copy Writing, Hobbies and Creativity, The life of a Creative, Tips and Short cuts, Uncategorized|Comments Off

Ebb & Flow of Daydreams: How My Creativity Works

Ebb & Flow of Daydreams: How My Creativity Work Want to get to know me, on the creative side? Check out 3 things that rev my engine, and the other 3 things that make me run out of gas. What keeps me starstruck and wide-eyed: Motion & White Noise I gain traction in constant […]

By bfriedmn|2015-03-14T12:53:43-04:00March 14th, 2015|A brand called you, Before the degree, Creative Development, Creative Freedom, Fun with words and Copy Writing, The life of a Creative, Uncategorized|Comments Off

How to Write Memorable Copy

Take it from a copywriter: our job may not be as time-consuming as other ones in the creative industry, but that doesn’t make it easy by any stretch of the imagination. When you write copy for a brand, you’re not just stringing words together because you think they sound cute or clever; rather, you’re setting […]

By bfriedmn|2015-03-05T07:08:57-05:00March 5th, 2015|Advertising, Creative Development, Fun with words and Copy Writing, The life of a Creative, Tips and Short cuts, Uncategorized|Comments Off

‘Heart Must Be Won,’ Applying the Golden Circle Theory

‘Heart Must Be Won,’ Applying the Golden Circle Theory (‘inDepth’: a New Product Design) ‘If I only had a heart’ – Tin Woodman, Wizard of Oz Analogous to the man made of tin, a brand that presents itself with ‘what’ first is like a machine without inspiration. I took a wavelength from Simon Sinek’s Golden […]

By bfriedmn|2015-02-26T23:24:25-05:00February 26th, 2015|A brand called you, Ad/ Creative Campaigns, Creative Development, Creative Planning, Creative Strategy, Creative Theory, Fun with words and Copy Writing, Learning about GSC, The life of a Creative, Uncategorized|Comments Off

Rivo Will Revolutionize Your Drive

RiVo Will Revolutionize Your Drive Why do you sit in your car on your driveway, motor running, just to finish a captivating story broadcasting from your local radio station? Why do you let the hours of your errands and work/school commute dictate to you what programs you can listen to on your daily drive? It’s […]

By bfriedmn|2015-02-17T02:36:23-05:00February 17th, 2015|Ad/ Creative Campaigns, Advertising, Fun with words and Copy Writing, Uncategorized|Comments Off

Polaroid: For the special people in your life

Polaroid is an iconic brand that unfortunately, over the decades, has lost a great deal of its original market share. We decided to work on this brand because we see the potential and value in what Polaroid used to stand for and believe it still has a fighting chance to become a strong market competitor, […]

By bfriedmn|2014-12-11T19:39:51-05:00December 11th, 2014|Ad/ Creative Campaigns, Advertising, Art Direction, Collaboration, Creative Development, Creative Theory, Fun with words and Copy Writing, Graphic Design, Uncategorized|Comments Off

5 Companies That You Should Know, Copywriters!

Copywriters Today Oh copywriters; we can be the rockstars of a campaign or just a tool to fill letters. We treasure the remainings of the Golden Era of advertising, portrayed by fictional characters such as Don Draper from MadMen. Ah, the time when the copywriter job was the stepping stone to becoming a Creative Director. Once a […]

By bfriedmn|2014-04-09T15:09:37-04:00April 9th, 2014|A brand called you, Advertising, Career Development, Digital Marketing and Advertising, Fun with words and Copy Writing, Uncategorized|Comments Off

Fun with words and Copy Writing

6 Ways to Improve Your Creative Writing Skill

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