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Learning about GSC

The Degree Path to Become a Leading Creative in Advertising

  Becoming a leading creative in advertising means mastering a creative skillset, and knowing the role it plays in branding and business. It means being able to communicate an artistic vision to both a client, and a creative team. It doesn’t happen if you don’t have an impressive portfolio of engaging work that showcases talent […]

By |2017-09-28T18:13:44-04:00September 28th, 2017|Before the degree, Career Development, Learning about GSC|Comments Off on The Degree Path to Become a Leading Creative in Advertising
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Art Director Masters Degree From a World Renowned Ad School

In 2019, strong work by Florida art directors is generating results as well as news headlines. Amerant, the Coral Gables bank that is emerging as the largest community-based bank in the United States, launched an innovative digital marketing campaign that essentially transformed its logo into a magic portal of financial and lifestyle opportunities for customers. […]

By |2020-04-27T18:32:45-04:00September 17th, 2017|Before the degree, Career Development, Learning about GSC|Comments Off on Art Director Masters Degree From a World Renowned Ad School
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What Makes FIU’s Master in Communications Program Unique

When you are considering different communications programs, it is important to think about your following career path before even applying. If you have always dreamed of being a copywriter or art director for a top advertising agency, FIU’s Master’s of Science in Mass Communication may be right for you. When school searching, you are faced […]

By |2017-09-08T17:36:50-04:00September 8th, 2017|Before the degree, Career Development, Learning about GSC|Comments Off on What Makes FIU’s Master in Communications Program Unique
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Why You Need a Creative Graduate Program That Gives Hands-On Experience

Hands-on experience can be the deciding factor when a head copywriter or senior art director at a major ad agency is comparing the resumes of multiple applicants. The creative fields do not operate like engineering, medicine, and law. The qualifications and talents are less standardized, more subjective, and therefore more difficult to measure. Hiring professionals […]

By |2017-08-22T16:58:39-04:00August 22nd, 2017|Before the degree, Creative Development, Learning about GSC|Comments Off on Why You Need a Creative Graduate Program That Gives Hands-On Experience
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Getting a Master’s Degree From the Award-winning Miami Ad School

Location is incredibly important if you’re harboring a dream of media work. Florida International University has partnered with Miami Ad School to bring you a program that can help you develop your talents in an urban, creative environment. The FIU-MAS program is proud to have produced students with a great reputation in the advertising world. […]

By |2017-08-14T16:30:58-04:00August 14th, 2017|Before the degree, Career Development, Learning about GSC|Comments Off on Getting a Master’s Degree From the Award-winning Miami Ad School
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Polaroid Brand Revival: Mobile App Execution

Our team presented a brand revival of Polaroid for our Creative Strategy class at FIU; graduate-level. We did a situation and SWOT analysis through secondary research. We found that the core issues Polaroid might be facing were instead of being the innovators they had fallen into following in digital age. In addition, although their brand […]

By |2015-03-27T12:56:55-04:00March 27th, 2015|Ad/ Creative Campaigns, Adobe Creative Suite, Advertising, Art Direction, Before the degree, Collaboration, Creative Planning, Creative Strategy, Fun with words and Copy Writing, Learning about GSC, Uncategorized|Comments Off on Polaroid Brand Revival: Mobile App Execution
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In Retrospect: Reviewing A Creative Submission

This blog entry sizes up as an Amazon-type review on one of my creative submissions for the FIU-MAS GSC Creative Track. Writing for this particular prompt felt like a qualitative exercise; looking at a final result with new eyes for an insight. Description 18″ x 24″ and 8.5″ x 11″ (2 sizes) on inkpress rag matte poster paper Weighing […]

By |2015-03-25T12:50:18-04:00March 25th, 2015|A brand called you, Before the degree, Creative Development, Creative Freedom, Creative Strategy, Creative Theory, Graphic Design, Hobbies and Creativity, Learning about GSC, Uncategorized|Comments Off on In Retrospect: Reviewing A Creative Submission
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Why I chose the Creative Track program

In the creative field of advertising, getting a Master’s Degree isn’t really needed. Most employers who hire new creatives are looking for experience rather than knowledge. That’s why I chose to do the Global Strategic Communications Creative Track program. The combination of classes at FIU and at Miami Ad School allows me to get experience […]

By |2015-03-24T12:48:49-04:00March 24th, 2015|Advertising, Before the degree, Learning about GSC, Uncategorized|Comments Off on Why I chose the Creative Track program
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‘Heart Must Be Won,’ Applying the Golden Circle Theory

‘Heart Must Be Won,’ Applying the Golden Circle Theory (‘inDepth’: a New Product Design) ‘If I only had a heart’ – Tin Woodman, Wizard of Oz Analogous to the man made of tin, a brand that presents itself with ‘what’ first is like a machine without inspiration. I took a wavelength from Simon Sinek’s Golden […]

By |2015-02-26T23:24:25-05:00February 26th, 2015|A brand called you, Ad/ Creative Campaigns, Creative Development, Creative Planning, Creative Strategy, Creative Theory, Fun with words and Copy Writing, Learning about GSC, The life of a Creative, Uncategorized|Comments Off on ‘Heart Must Be Won,’ Applying the Golden Circle Theory
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Top 10 Reasons To Choose The Master’s Program Over Portfolio School

1) You get a diploma and a portfolio A portfolio gets you a job in Advertising, while the diploma opens other doors you may want to open in the future. 2) My sponsor (AKA my parents) I am one of those rare cases in the Ad world were in which my parents actually know what a copywriter […]

By |2014-04-02T02:14:37-04:00April 2nd, 2014|Career Development, Learning about GSC, Uncategorized|Comments Off on Top 10 Reasons To Choose The Master’s Program Over Portfolio School
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