As a millennial, I am a leader in technology. Aside from the newest Generation, “Gen Edge or Gen Z,” I am, along with my generation, foremost to embrace all things social media, such as Facebook, Instagram, Twitter, Snapchat, Pinterest and Spotify. In the morning, I wake up and check my phone for new emails, What’s […]
I’m no one special. I’m just a guy who grew up with too much time on his hands; a guy who punched in too many hours inside his own head thinking about stuff and other stuff because my attention span was just abysmal. Fortunately, they have jobs for people like me. The ad industry calls […]
Creativity is a talent. Some are born with it, some are not. What you do with this talent is what defines you as a truly creative person. I find sports analogies to be very useful in most situations, and to describe a person’s potential creativity one that comes to mind is “practice makes perfect.” In […]
Bring it out, Out of your head and into the world. Quick, calculated, natural. Flowing, this is it, this is your moment. Bring out courage you never knew you had. Bring out the adrenaline that fuels your next move. No thinking, just feeling and acting – no second-guessing. This is you, no one else. This […]
Notice how a stared-at pot never seems to boil? The painstaking staring session can easily get frustrating so you leave and await the soft whistle of the teapot from afar. This is the challenge of creativity. For true creativity is, in fact, a challenge. If it isn’t so, then it’s not done right. It is […]
As an artist turned illustrator turned graphic designer and now coursing to a career in art direction, my style has changed but my creative approach has stayed more or less the same. Over the years I learned that with each different title, my goal for the creative was slightly different. Artists create to seek truth […]
Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]
There’s a lot out there that drives us crazy. Have you picked up on it? Well, you should. From the way we treat our planet to the way we treat each other. The waste bin that a litterer doesn’t bother to make a short trip to. The jerk who doesn’t hold the elevator for you […]
Our group set aside an hour to concept the copy of our Polaroid ad for the brand revival. We began by understanding the limits of a Polaroid photo. One limit, obviously, is that you have just the one physical, printed copy of the photograph. This is a weakness which we tried to turn into a […]
Trying to find the right mental and physical exercises to get into the creative groove can be difficult. Whether you have your own set of rules to help foster the creative mind or not, these 10 tips have been tried and proven to give you an edge. They’re nto commandments one HAS to live by, […]