I’ll tell you why I love the ad industry in one word: balls. The best advertising, as with any creative practice is executed with unwavering, unapologetic, brass balls. Playing it safe is overrated, and inside the incessant noise of the media world, getting a reaction is better than nothing at all. Everyone likes to talk […]
As a millennial, I am a leader in technology. Aside from the newest Generation, “Gen Edge or Gen Z,” I am, along with my generation, foremost to embrace all things social media, such as Facebook, Instagram, Twitter, Snapchat, Pinterest and Spotify. In the morning, I wake up and check my phone for new emails, What’s […]
I’m no one special. I’m just a guy who grew up with too much time on his hands; a guy who punched in too many hours inside his own head thinking about stuff and other stuff because my attention span was just abysmal. Fortunately, they have jobs for people like me. The ad industry calls […]
Creativity is a talent. Some are born with it, some are not. What you do with this talent is what defines you as a truly creative person. I find sports analogies to be very useful in most situations, and to describe a person’s potential creativity one that comes to mind is “practice makes perfect.” In […]
Bring it out, Out of your head and into the world. Quick, calculated, natural. Flowing, this is it, this is your moment. Bring out courage you never knew you had. Bring out the adrenaline that fuels your next move. No thinking, just feeling and acting – no second-guessing. This is you, no one else. This […]
Notice how a stared-at pot never seems to boil? The painstaking staring session can easily get frustrating so you leave and await the soft whistle of the teapot from afar. This is the challenge of creativity. For true creativity is, in fact, a challenge. If it isn’t so, then it’s not done right. It is […]
As an artist turned illustrator turned graphic designer and now coursing to a career in art direction, my style has changed but my creative approach has stayed more or less the same. Over the years I learned that with each different title, my goal for the creative was slightly different. Artists create to seek truth […]
Being creative isn’t always easy, sometimes you have to take action to the juices flowing. Here are the the things I find most useful when I’m looking for some inspiration. Get out No one found inspiration being cooped up staring at a blank page. Get out and see the world, you never know what you […]
Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]
Reviving Best Buy was an absolute, yet fun, challenge! Starting off in 1966 as the “Sound of Music”, BBY was once the #1 choice in consumers for electronic needs. Big competitors, like Amazon, have driven away consumers from physically going into Best Buy stores. Our team of creatives worked hard on a creative strategy that […]