CREATIVE MANIFESTO by: Stephanie Armstrong Keep Going. There comes a point in the creative process where the end looks impossibly far. I have found that the best results come from not accepting what is “good enough” but reaching for greatness. Don’t have a million unfinished projects. If you start something then finish […]
Overcoming the phases of the brief and dealing with the drama behind the scenes of many projects could easily tempt one into a few therapy session just so they could vent to someone and not lose any friends. However, no matter how alluring, it is wise to resort to a more practical, convenient and less expensive […]
Notice how a stared-at pot never seems to boil? The painstaking staring session can easily get frustrating so you leave and await the soft whistle of the teapot from afar. This is the challenge of creativity. For true creativity is, in fact, a challenge. If it isn’t so, then it’s not done right. It is […]
Our team presented a brand revival of Polaroid for our Creative Strategy class at FIU; graduate-level. We did a situation and SWOT analysis through secondary research. We found that the core issues Polaroid might be facing were instead of being the innovators they had fallen into following in digital age. In addition, although their brand […]
This blog entry sizes up as an Amazon-type review on one of my creative submissions for the FIU-MAS GSC Creative Track. Writing for this particular prompt felt like a qualitative exercise; looking at a final result with new eyes for an insight. Description 18″ x 24″ and 8.5″ x 11″ (2 sizes) on inkpress rag matte poster paper Weighing […]
In the creative field of advertising, getting a Master’s Degree isn’t really needed. Most employers who hire new creatives are looking for experience rather than knowledge. That’s why I chose to do the Global Strategic Communications Creative Track program. The combination of classes at FIU and at Miami Ad School allows me to get experience […]
In one of my favorite TED talk videos, Ken Robinson discusses how the education system affects our creativity. He challenges us to rethink our educational focus on creativity and intelligence. “Creativity is as important as literacy, and we should treat it with the same status.” – Sir Ken Robinson This is a great presentation! Robinson […]
Ebb & Flow of Daydreams: How My Creativity Work Want to get to know me, on the creative side? Check out 3 things that rev my engine, and the other 3 things that make me run out of gas. What keeps me starstruck and wide-eyed: Motion & White Noise I gain traction in constant […]
Time management is a skill everyone struggles with especially college students. When you first start your undergrad you begin to understand how to manage your time, but when it comes to the workplace and grad school- you have to be a pro. Here are some ways I manage my time portrayed through one of my […]
In a busy, fast-paced world our creativity and thought processing gets cloudy. For this purpose, formulating a personal manifesto can relieve some of those stresses. Discovering one’s own credo can help you stay motivated and focused towards your goals. Here are a few tips on how to get out of those hazy moments and help you stay on a successful creative […]