Polaroid was a household name for a long time, but with the changes in technology they started to fade away. For our brand revival project, my group thought it would be fun to help save Polaroid from extinction. We believe that Polaroid still has a fighting chance because of the nostalgic and artsy attributes associated […]
Our team presented a brand revival of Polaroid for our Creative Strategy class at FIU; graduate-level. We did a situation and SWOT analysis through secondary research. We found that the core issues Polaroid might be facing were instead of being the innovators they had fallen into following in digital age. In addition, although their brand […]
The “Danger of a Single Story” Chimamanda Adichie’s The “Danger of a Single Story” is a really powerful speech that addresses the bias people all over the world are subjected to on various topics solely because of what they get to read, consciously or subconsciously. Some stories are so one dimensioned that people end up making […]
7 Tips Simple That Will Boost and Inspire Your Creative Skills Inspiration is an important factor to get the best out of our creativity. Without inspiration, creativity grinds to a halt and we can barely think or create. Involving ourselves in a couple of activities can help bring out the best out of our creative […]
7 Ways To Stay Creative When you are young you are filled with creativity and your imagination runs wild, but as you get older you tend to forget how to use it. For example, in elementary school you spent days coloring or going to art class, but in college you rarely got the chance to […]
“Love all, trust a few, do wrong to none.” “Love all, trust a few, do wrong to none.” by William Shakespeare is my motto in life. William Shakespeare is among the literary figures whose influence in my life has been everlasting. I categorize every event in my life under 3 words; love, trust and wrong. […]
‘Heart Must Be Won,’ Applying the Golden Circle Theory (‘inDepth’: a New Product Design) ‘If I only had a heart’ – Tin Woodman, Wizard of Oz Analogous to the man made of tin, a brand that presents itself with ‘what’ first is like a machine without inspiration. I took a wavelength from Simon Sinek’s Golden […]
5 Daily Doses of Inspiration It is 6:30 am and you are barefoot taking strides along the shoreline. You can feel the wet sand between your toes, breathe in the morning salty ocean and see the sun rising over the horizon. The beauty of what is earth sparks your inspiration! Mental stimulation & inspiration is […]
8 Things We Wish Someone Would Invent I just can’t find one piece of my pair of socks. I really wish there was an app for locating missing socks. You would think with all the inventions already made, life would be any easier. But no, we still have not invented the gadget to tell you where […]
#Power #LatinAmerica #Venezuela Image by Dailymail The Venezuelan movements that began earlier this year have been perfect examples of how Social Media, and even traditional media from other countries, have helped spread the message about a current existing situation in another country. The #SOSVenezuela campaign was started by its own people (Venezuelans), not an agency, […]