WAVE HELLO. I recently just made a big move from Los Angeles to Miami for graduate school. Although I am making friends through school, I am finding that it is relatively hard to meet new people. Often I find myself thinking that there should be an easier way to meet people. One of the easiest […]
Why? According to the Archives of General Psychiatry, 14.8 million American adults, or about 6.7 percent of the U.S. population ages 18 and older are affected by major depressive disorders. Depression is the cause of over two-thirds of the 30,000 reported suicides in the U.S. each year. Suicide is the 10th leading cause of death […]
CREATIVE MANIFESTO by: Stephanie Armstrong Keep Going. There comes a point in the creative process where the end looks impossibly far. I have found that the best results come from not accepting what is “good enough” but reaching for greatness. Don’t have a million unfinished projects. If you start something then finish […]
Brane’s & Noble is a well-known brand that is, unfortunately, slowly declining. The B&N brick-and-mortar stores is what makes the brand unique, as people still love the physical experience of being in a bookstore. However, the thing that sets Barnes and Noble apart from competitors like Amazon and Apple is what is also hindering the brand due […]
The Miami Ad School planning boot camp had a lot of helpful information, tips, and tricks on how to be a successful, inspiring, and organized planner. What I felt inspired me most is a simple trick that helps get to the unexpected insight for the creative brief. Two R/GA planners from New York showed us how they arrive […]
Bookstores are somewhat of a dying breed. While I myself am a lover of reading, the crushing burdens of adulthood have suspended most of my leisurely activities, so in a sense, I am guilty of contributing to their slow death. I suppose the only way I can atone for this sin is by contributing […]
A few months ago I attended a string of lectures from brilliant account planners. Although I’m a copywriter, I was only present out of obligation, but it wasn’t a wasted experience by any means. After all, you can always gain something of value from any experience if you pay attention, and gain I did. […]
Moving is a sore pain in multiple aspects physically and mentally, everyone knows this. It’s exhausting, often times chaotic, usually inconvenient, and everything takes longer than originally predicted. There is a lot of emphasis on the physical aspect of it. The packing, carrying, loading… yes, of course it’s a physically demanding and exhausting process. One […]
Although there are infinite amounts of products in the world today, there is always room for improvement and innovation. Some products integrate seamlessly in our lives. These products go unnoticed since they are so embedded into our way of living through habitual use. This is the area that I am interested in; developing a product […]
Ever had a bad hair day? Personally, I seem to have those all the time. I have developed some techniques throughout the years to try to avoid it, such as not washing my hair right before going to sleep, or putting on a hat for half an hour in an attempt to put it all […]