Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]
This blog entry sizes up as an Amazon-type review on one of my creative submissions for the FIU-MAS GSC Creative Track. Writing for this particular prompt felt like a qualitative exercise; looking at a final result with new eyes for an insight. Description 18″ x 24″ and 8.5″ x 11″ (2 sizes) on inkpress rag matte poster paper Weighing […]
6 Ways to become a better Designer So you like to be creative? Most of us already know the basics of the Adobe programs, but we want to further our skills and learn more. Here are 6 ways you can become a better designer: 1. Do research. Before you start your project, look for inspiration. […]
I usually take just a glance at an ad, looking it over for a few seconds before turning the page. Not this one. Because of the amount of content, you can really catch yourself staring at it for some time. I went through every photo, trying to imagine where it was taken and for what […]
Polaroid is an iconic brand that unfortunately, over the decades, has lost a great deal of its original market share. We decided to work on this brand because we see the potential and value in what Polaroid used to stand for and believe it still has a fighting chance to become a strong market competitor, […]
There are things we have learned this past year in our Master’s Degree program that have changed the way we see the world. For Art Directors, we have learned to appreciate the beautiful design around us. When we go to movies, we don’t only pay attention to the plot of the movie or the characters, […]