I’m no one special. I’m just a guy who grew up with too much time on his hands; a guy who punched in too many hours inside his own head thinking about stuff and other stuff because my attention span was just abysmal. Fortunately, they have jobs for people like me. The ad industry calls […]
Notice how a stared-at pot never seems to boil? The painstaking staring session can easily get frustrating so you leave and await the soft whistle of the teapot from afar. This is the challenge of creativity. For true creativity is, in fact, a challenge. If it isn’t so, then it’s not done right. It is […]
Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]
Our group set aside an hour to concept the copy of our Polaroid ad for the brand revival. We began by understanding the limits of a Polaroid photo. One limit, obviously, is that you have just the one physical, printed copy of the photograph. This is a weakness which we tried to turn into a […]
Trying to find the right mental and physical exercises to get into the creative groove can be difficult. Whether you have your own set of rules to help foster the creative mind or not, these 10 tips have been tried and proven to give you an edge. They’re nto commandments one HAS to live by, […]
It only took Starbucks 47 years to open a location in Italy, the country that introduced espresso machines and coffee culture to the world. There would be no Starbucks without Italian coffee culture, but opening the first store in Milan proved tricky because of the friction commonly associated with cultural appropriation by corporate giants. Howard […]
Polaroid was a household name for a long time, but with the changes in technology they started to fade away. For our brand revival project, my group thought it would be fun to help save Polaroid from extinction. We believe that Polaroid still has a fighting chance because of the nostalgic and artsy attributes associated […]
Our team presented a brand revival of Polaroid for our Creative Strategy class at FIU; graduate-level. We did a situation and SWOT analysis through secondary research. We found that the core issues Polaroid might be facing were instead of being the innovators they had fallen into following in digital age. In addition, although their brand […]
Creative writing as a skill that needs constant practice to become a more effective communicator. Although challenging, there are a number of ideas to keep in mind in order to achieve consistency and improvement. Below are just a few ways to improve creative writing skills, especially for careers like copywriting and advertising, where your skill […]
The “Danger of a Single Story” Chimamanda Adichie’s The “Danger of a Single Story” is a really powerful speech that addresses the bias people all over the world are subjected to on various topics solely because of what they get to read, consciously or subconsciously. Some stories are so one dimensioned that people end up making […]