Notice how a stared-at pot never seems to boil? The painstaking staring session can easily get frustrating so you leave and await the soft whistle of the teapot from afar. This is the challenge of creativity. For true creativity is, in fact, a challenge. If it isn’t so, then it’s not done right. It is […]
As an artist turned illustrator turned graphic designer and now coursing to a career in art direction, my style has changed but my creative approach has stayed more or less the same. Over the years I learned that with each different title, my goal for the creative was slightly different. Artists create to seek truth […]
Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]
Writing is a skill, like many others, that requires practice to perfect. Follow these tips to increase and improve your literary output! 1. WRITE EVERY DAY! This is probably the most dished out piece of advice when it comes to helping someone improve their writing skills, and for good reason. Exercise the writing portion of […]
Our group set aside an hour to concept the copy of our Polaroid ad for the brand revival. We began by understanding the limits of a Polaroid photo. One limit, obviously, is that you have just the one physical, printed copy of the photograph. This is a weakness which we tried to turn into a […]
In the attached video, Amy Cuddy brings body language into the scientific sphere. What takeaways can you glean from her talk? Find out below! The effect your body language produces on the people you are interacting with can be huge. Posturing in an assertive, authoritative manner may lend credence to your argument. Conversely, hands in […]
Trying to find the right mental and physical exercises to get into the creative groove can be difficult. Whether you have your own set of rules to help foster the creative mind or not, these 10 tips have been tried and proven to give you an edge. They’re nto commandments one HAS to live by, […]
It only took Starbucks 47 years to open a location in Italy, the country that introduced espresso machines and coffee culture to the world. There would be no Starbucks without Italian coffee culture, but opening the first store in Milan proved tricky because of the friction commonly associated with cultural appropriation by corporate giants. Howard […]
Polaroid was a household name for a long time, but with the changes in technology they started to fade away. For our brand revival project, my group thought it would be fun to help save Polaroid from extinction. We believe that Polaroid still has a fighting chance because of the nostalgic and artsy attributes associated […]
Our team presented a brand revival of Polaroid for our Creative Strategy class at FIU; graduate-level. We did a situation and SWOT analysis through secondary research. We found that the core issues Polaroid might be facing were instead of being the innovators they had fallen into following in digital age. In addition, although their brand […]