Art directors will find themselves in front of their computers for hours most days. After a great idea is delivered, its time to get to work to make them come to life, whether its with a new design on Illustrator, or mocking something up on Photoshop. That work can become very tedious sometimes, and a […]
After finishing our primary research on Max Factor, our first goal in tackling creative strategy was deciding to use the R/GA New York method to get to the unexpected insight. Using all of our primary research in addition to social listening, we were able to find paradoxes that existed within the image of the brand […]
Creativity is a talent. Some are born with it, some are not. What you do with this talent is what defines you as a truly creative person. I find sports analogies to be very useful in most situations, and to describe a person’s potential creativity one that comes to mind is “practice makes perfect.” In […]
Notice how a stared-at pot never seems to boil? The painstaking staring session can easily get frustrating so you leave and await the soft whistle of the teapot from afar. This is the challenge of creativity. For true creativity is, in fact, a challenge. If it isn’t so, then it’s not done right. It is […]
Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]
Our group set aside an hour to concept the copy of our Polaroid ad for the brand revival. We began by understanding the limits of a Polaroid photo. One limit, obviously, is that you have just the one physical, printed copy of the photograph. This is a weakness which we tried to turn into a […]
It only took Starbucks 47 years to open a location in Italy, the country that introduced espresso machines and coffee culture to the world. There would be no Starbucks without Italian coffee culture, but opening the first store in Milan proved tricky because of the friction commonly associated with cultural appropriation by corporate giants. Howard […]
Polaroid was a household name for a long time, but with the changes in technology they started to fade away. For our brand revival project, my group thought it would be fun to help save Polaroid from extinction. We believe that Polaroid still has a fighting chance because of the nostalgic and artsy attributes associated […]
“The bias against introversion leads to a colossal waste of talent, energy, and happiness” – Susan Cain For the first time in my life, I had found a piece of me that I’d been searching for in someone else’s speech. Susan lays out a unique and compelling perspective on how introversion is underestimated in […]
Our team presented a brand revival of Polaroid for our Creative Strategy class at FIU; graduate-level. We did a situation and SWOT analysis through secondary research. We found that the core issues Polaroid might be facing were instead of being the innovators they had fallen into following in digital age. In addition, although their brand […]